President, USA & Canada
Most recently, he served as chief marketing officer of Brown-Forman brands. Prior to this he served as managing director of Jack Daniel’s and was responsible for the overall global strategic direction and marketing for Jack Daniel’s Brands.
Hayes’ blue-chip credentials include a long and successful career with Brown-Forman. He joined Brown-Forman in 1987 as the marketing services manager for Brown-Forman International. Since, he has held various positions throughout the company, including market manager for Canada and the Caribbean, director of brand development, global equity director for Jack Daniel’s Brands, global marketing director for Jack Daniel’s in the Advancing Markets Group, vice president, brand director for Jack Daniel’s Brands in the North American Region, and senior vice president, managing director of the Casa Herradura Tequila portfolio.
Prior to joining Brown-Forman, Hayes resided in Chicago, Illinois. He held positions with Marsteller advertising agency and Jim Beam, where he began his career in the spirits industry.
Hayes earned a bachelor’s degree in communications from the University of Iowa.